You Catch More Flies With Honey...Seriously
There are a number of ways that you can find out the topics that your clients want to review. The easiest and most high powered tool is the Google search engine. Here is the psychology of this approach.
If you have a topic that you want to talk about, you can go to the Google search engine and type in that topic. The powerful Google algorithm returns the most relevant results based on that topic. You can study the top 3 results and look at the different factors on the page like how they are approaching the topic, what information that is being provided that you would consider valuable, how have things been positioned on the page, what colors are appealing to the visitors of the site, is there anything that really stands out about the page from your perspective. You are trying to get into the mind of your consumer.
Your goal for this research should be what information is currently on the mind of your consumer and what information could they possibly be concerned about in the future.
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