You Don't Need To Kill Your Ad Budget To Achieve Results
One of the best things about the Internet is that you can test an idea with greater speed compared to snail mail. There are some larger websites that are testing new features on their websites in 15 minute intervals. They are doing this to see what works and what doesn't work and reaping the benefits of those tests.
You can do this on a smaller scale with any business ideas that you want to test in the market. The best test for any website to see if any idea will work is if customers buy it. Are you able to generate enough leads and enough sales to successfully move a product or service. You can then compare the results and run the numbers backwards i.e. what is your ad spend and your costs in fulfilling orders.
If you keep this mindset with having the Internet as a test bed for new ideas, you will be able to find out if an idea works or not quicker than traditional tests int the market. Of course, this will all depend on the market but the recommendation is that some part of your business has a component that can be improved online.
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