It's A Free Service That Is Nothing But Upside For Your Business
Well, its not totally free but you can use MailChimp when you are first starting out running email campaigns. It is better than regular email because it can help you structure campaigns. Campaigns are more important than email. Campaigns allow you to think about a plan on how you are going to reach out to your prospects. The better you get at campaign planning, the better you can predict your revenue. This is whether it is on a monthly or yearly basis.
The sign up is fairly easy and they are very customer friendly when it comes to creating the emails that you need to send your customers. They also have integration options for current shopping carts that are out in the market.
I don't want to limit you to this tool especially when your business grows. There are some very powerful tools such as ConvertKit or Segment that can be very useful. You can also use the service where we run the campaigns for you and the only thing you need to worry about is the revenue generated based on your campaigns. You don't have to know everything, but you do need to make sure you have the right mindset to set up your campaigns. Once you have the parameters, you can launch them onto the Internet and watch the revenue come in.
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