Customer Question: Social media marketing can be done on which social network

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One question that we get from our customers on a regular basis is "social media marketing can be done on which social network" and the real answer is that there are many platforms. One of the most important questions that you need to answer when you approach this question is who are you trying to market to.

What is the profile that you are trying to reach and what is the intent of your message. An example is if you have an event you are promoting and you are trying to get the message out to as many people as possible or you are selling a product that you want to sell in a short amount of time, they you definitely want to put ads on TikTok. If you have a specific group of people that you want to reach out because they are fans of that topic, you want to make sure you advertise on Facebook.

The reason you want to target Facebook is because no one has more information and understands their audience better because they monitor the activity and create profiles based on their customers. With this information, they are able to better target a group lets say based on "jazz guitars." They will be able to find these customer quickly and put your ads in front of them.

If you have a product where you have a defined audience and you want to get it in front of people that are actively searching for a product that is similar or close to the product you are offering, then you want to use Google ads. This will make sure that your product or service appears as an option on the search results page.

When it comes to the available platforms we are just scratching the surface with these suggestions on platforms to choose because we can actually go deeper and wider in terms of available platforms to place your products.

Here is another teaser, you can use Amazon ads to get your products in front of your customers and these ads work very well. It sounds a bit counter intuitive when there are other products being sold on the platform that could compete with yours. The truth is that it is a psychology play and customers believe a brand is stronger when they are actually placing ads on a platform.

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