Is The Future Really Snail Mail?

Customers still love to receive snail mail from you

Customers still want to receive snail mail and this is especially the case if you are an existing customers. One of the focuses should be that you want to provide something of value. There are common items that you can send to customers to show them that you care. An example is to send them a birthday card. It sounds so simple but there are so many business that would not consider doing this even for a high value customers.

Dig into your Database

The one that you should be doing for your business is finding a way to get information on how much each customer is bringing into your business even if this number is only an estimate. This helps in understanding what your ad spend should be so that your campaigns are profitable. The truth is that you can measure anything. You can review the expense that results from current promotions and then determine the upside benefit for your business. It is a tedious exercise and can really help you drive up incremental business.

There are certain behaviors you customers have in terms of your product and services using the formula of RFM. RFM stands for Recency, Frequency, and Monetary value of customer purchases. There is a reason I am going down this path in terms of snail mail and that is because if you have a customer that is purchasing from you on a regular basis, sending them a postcard in the snail mail will be a tool to keep them engaged in your business

It does sound old fashioned but the question you need to ask yourself is who else is doing it. The anecdotal answer is that there are not a lot of business that are sending customers notes via snail mail. In the future, this will become known as the revenge of analog. Everyone things that all business is going to happen online but there will be a need to move some touchpoints offline.

Don't forget about the benefits of SMS messages

In today’s fast-paced digital world, businesses need to stay connected with their customers efficiently. SMS messaging is a powerful communication tool that provides instant, direct, and highly effective engagement. Whether you are running a web hosting business or any other online service, SMS can improve customer interactions in multiple ways.

Instant and Direct Communication

Unlike emails that may go unread or phone calls that can be ignored, SMS messages are usually read within minutes of being received. This makes SMS an ideal method for sending important updates, reminders, or urgent notifications to customers.

Improved Customer Engagement

Customers appreciate timely and concise communication. SMS allows businesses to send quick alerts about new services, promotions, or system maintenance, ensuring that customers stay informed without feeling overwhelmed.

Enhanced Customer Support

Providing support via SMS makes it easier for customers to reach out with questions or concerns. Many businesses now integrate SMS with automated responses and chatbots to handle common inquiries, reducing wait times and improving customer satisfaction.

Increased Security and Trust

Web hosting businesses often require secure authentication and verification processes. SMS-based two-factor authentication (2FA) enhances security by sending verification codes to customers, protecting their accounts from unauthorized access.

Cost-Effective and Scalable

SMS messaging is an affordable solution compared to traditional customer communication methods. It is scalable for businesses of all sizes, making it a practical choice for startups and enterprises alike.

By incorporating SMS messaging into customer communication strategies, businesses can enhance engagement, security, and support while maintaining cost-efficiency.

This will represent an opportunity for small business to expand their reach in how they speak out to customers. This could be the advantage that increases your business your business and give you a competitive edge in your market vertical.

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